Marketing Manager: Philadelphia Film Society

Posted January 15th, 2015 at 10:33 am.

Reports to: Managing Director

Essential Responsibilities: Responsibilities of the Marketing Manager (as they relate to the organization’s goals) include, but are not limited to:

  • Coordinate with all departments to produce an annual communications calendar that prioritizes messaging and establishes marketing initiatives for the year
  • Strategize concepts for a marketing and advertising plan to promote PFS’ mission and programs to the widest possible audience
  • Coordinate and maintain all marketing efforts, including online event listings, social media (Facebook, Twitter, Instagram, Blog, and website) and traditional media (newspaper, radio, and print materials)
  • Contribute promotional content to all marketing materials, with the assistance of outside vendors and designers when appropriate
  • Manage email messaging initiatives via bi-weekly and monthly newsletter contact
  • Identify and expand community partnerships through coordination of networking opportunities, community presentations, research and shared data projects
  • Maintain and update hard copy and computer files of all completed marketing projects
  • Maintain inventory of promotional materials (i.e., brochures, flyers, giveaways, etc.)
  • Maintain PFS’ communications calendar and research new marketing ideas as appropriate
  • Coordinate the design and implementation of advertising campaigns
  • Manage graphic designers, marketing coordinators and interns.

Film Festival Marketing

  • Create, manage and implement the communication and promotional plan for the annual Philadelphia Film Festival
  • Facilitate media partnerships and advertising purchases in advance of and during the Festival
  • Manage the development of marketing support materials to assist staff in sales and promotion efforts before and during the Film Festival
  • Provide steady reporting on marketing efforts to coincide with increased sales projections.

Accountability

  • Meet or exceed annual marketing goals
  • Work within the approved marketing budget
  • Maintain the annual communications calendar

Qualifications:

  • Bachelor’s degree in marketing, communications, public relations, public policy, English or a related field
  • At least 3 years of experience marketing multi-day events and/or live events if strongly preferred
  • Strong written and verbal communication skills
  • Demonstrated commitment to accountability, measuring outcomes and a results-oriented culture
  • Adequate experience in the marketing and public relations field
  • Familiarity with social media platforms, including Facebook and Twitter
  • Working knowledge of Adobe Design software (Photoshop, InDesign, Illustrator) preferred
  • Ability to develop and analyze reports
  • Experience working with direct mail and design companies
  • Strong interpersonal, administration and management skills
  • Ability to handle and prioritize multiple tasks while maintaining attention to detail
  • Proficiency in Microsoft Office Suite, including Word, Excel and PowerPoint
  • Ability to work with diverse groups of people
  • Sound judgment, professionalism and a positive attitude
  • Resourcefulness, creativity and strong problem-solving skills
  • Ability to work flexible hours, including evenings and weekends as necessary

Background: PFS’s mission is to utilize film’s unique capacity to engage a broad cross-section of the community, while further providing access to powerful films from around the world in order to increase education and understanding. It does so by annually producing a top-tier film festival featuring the best of American and international cinema, as well as offering unique and varied programming throughout the year that furthers the awareness of film as an important form of artistic expression and instrument of cultural change.

To Apply

To apply: Interested applicants should submit a cover letter and resume: Parinda Patel, Managing Director, at ppatel@filmadelphia.org with position title in Subject Line.

Salary: $37,000-$40,000 + health benefits; based on experience.

Philadelphia Film Society is an equal opportunity employer. For more information about the nonprofit Philadelphia Film Society, please visit www.filmadelphia.org

Education Level: Bachelor’s Degree in Marketing or related field.
Deadline: 02/07/2015
Filed under: Management Level by Margie DuBrow

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