Director of Marketing: Independence Seaport Museum

Posted April 22nd, 2015 at 9:39 am.

Major Responsibilities


  • Preparation and implementation of a comprehensive marketing program for image enhancement and positioning in the tourism marketplace and with the general public and stakeholders.
  • Manage, protect and communicate the ISM brand to ensure consistency and integrity, both internally and externally.
  • Oversee the preparation of collateral and advertising material, supervise and select creative agencies, and provide regular evaluations of the effectiveness of the same.
  • Provide oversight of the ISM website, social media program and monthly newsletter.
  • Represent the Museum at tourism and community-related events.
  • Preparation and management of marketing/PR budget.
  • Event coordination in terms of museum promotion. Gallery openings, public events, etc.

Public Relations

  • Develop and implement an annual public relations plan for museum programs, exhibits, activities and key personnel.
  • Supervise the media relations function and serve as spokesperson as appropriate. Identify and cultivate media and tourism contacts. Serve as primary contact for city tourism entities.
  • Recommend and supervise public events as appropriate in concert with ISM staff.
  • Develop promotional opportunities with key partners.
  • Coordinate request for filming, photography and use of ISM brand, facilities or personnel for PR purposes.


  • Bachelor’s degree in marketing or related discipline or equivalent experience.
  • Minimum 5-7 years in marketing, marketing communications or public relations, with a demonstrated track record in raising institutional visibility.
  • Experience in overseeing the design and production of printed materials and publications.
  • Commitment to working with shared leadership and in a team environment.
  • Demonstrated experience with media relations.
  • Strong oral and written communications skills.
  • Work sample demonstrating ability to plan and implement marketing or public relations strategies.
To Apply

Email resume and cover letter to Trish Franklin, at Please include in the subject line “Director of Marketing” No phone calls please.

Education Level: BA degree in marketing or related discipline or equivalent exper
Deadline: 05/20/2015
Filed under: Management Level by Margie DuBrow

Comments are closed.