Posted May 27th, 2015 at 12:17 pm.

Position Overview: GoggleWorks Marketing and Public Relations Manager develops and implements programs which are in line with the organization’s stated strategic goals and objectives. The Marketing Manager works under the direction of the Executive Director in collaboration with internal program staff to motivate successful promotions to a variety of different market segments through social-media, telemarketing/direct mail, advertising, and public relations efforts. The position requires a solid working knowledge of social-media in all of its forms as well as an awareness of current trends and opportunities, the ability to update and format website information on a continuous basis, direct sales and/or customer service experience, a record of success working in organizations, and an appreciation and enthusiasm for GoggleWorks and its mission.

Key Responsibilities: Set and maintain consistent brand image of GoggleWorks through the development, production, and distribution of all internal and external communications and promotional materials.

Maintain/manage presence on social media platforms: Facebook, Instagram, YouTube, Twitter, etc.

Oversee GoggleWorks web sites in order to insure that they are kept up to date on a daily basis.

Oversee production and placement of program advertising in accord with existing budgets, including, but not limited to: newspaper, television, radio, billboard, web, and direct mail.

Schedule, write, publish, and distribute GoggleWorks-related news in a timely manner.

Develop and maintain relationships with key media outlets and contacts.

Monitor the latest developments in social media tools, trends, and applications and appropriately apply that knowledge.

Facilitate and arrange for public relations opportunities.

Negotiate media contracts as needed.

Work with internal/external partners in developing mutually beneficial promotional opportunities.

Write, publish, and motivate dynamic content for GoggleWorks website, that can include, but is not limited to: interviews, audio podcasts (hosting and producing), videos, blog postings, etc.

Coordinate and oversee the development, editorial content, and implementation for all promotional brochures, materials, e-Newsletters, e-Blasts, etc.

Work collaboratively with the programs department to successfully achieve program enrollment goals through marketing initiatives.

Manage and oversee the production of all visual and graphic materials created by and for GoggleWorks.

Oversee and schedule all GoggleWorks design needs including designer’s weekly work schedule.

Work collaboratively with and provide guidance/expertise to staff and special event committees.

Cultivate and curate photo and video archives.

Minimum Requirements:
Bachelor’s degree in marketing, public relations, or related field preferred. Minimum of five (5) years of comparable professional experience. Enthusiasm for working in the cultural arts industry in the greater Reading area in general and a personal commitment to the GoggleWorks in Ward 6 in particular a must.

Qualifications: Bachelors degree with a preference for marketing, public relations, communications, or a related field.

Minimum five (5) years work experience in the field.
Solid organizational, administrative, and communication skills.
Experience working directly with multiple departments within an organization.
Experience in a not-for-profit cultural environment a plus.

The ideal candidate will possess the following characteristics:

Personally committed to the GoggleWorks mission and purpose.

A self-starter, who is very organized, detail oriented and can manage multiple projects simultaneously.

Ability to communicate with internal and external customers and staff in various departments at various levels in a clear, polite manner.
Ability to work with grace under pressure, especially during peak periods.
Capable of thinking ahead, anticipating potential issues and creating solutions.


Salary $37,000-$45,000. After ninety (90) days, health and dental insurance is available provided employee contributes 26% of the respective plans direct costs.

To Apply

How to Apply

Electronic submissions only, no phone calls. Please submit a cover letter and resume combined in a single PDF document to:

Resume review will begin on 6/1/2015 and continue until position is filled.

GoggleWorks is an Equal Opportunity Employer.

Education Level: Bachelor’s degree
Filed under: Management Level by Margie DuBrow

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