Director of Marketing: Greater Philadelphia Chamber of Commerce

Posted July 8th, 2015 at 2:49 pm.

Director of Marketing

Greater Philadelphia Chamber of Commerce

The Greater Philadelphia Chamber of Commerce is dedicated to promoting growth and economic development, advocating for sound public policy, and serving our members with outstanding programs and benefits. GPCC is the premier advocate of the region’s business community, representing members in 11 counties across three states with one voice.

We are currently seeking a Director of Marketing, who will be responsible for developing and implementing a strategic marketing plan that supports the Chamber’s traditional membership activities and its Family of affiliates, which include the CEO Council for Growth, and Select Greater Philadelphia.  Working collaboratively with internal teams across the organization, external consultants and subcontractors, and direct reports within the Marketing unit, this position provides creative guidance and consistency to support the various print, online, broadcast, and related marketing needs of the Chamber and its’ Family of entities.

Desired Leadership Characteristics:
1. A consultative and collaborative approach to working across functions and teams to deliver solutions and creative outcomes.
2. Ability to multi-task and work to deadlines.
3. A positive, can do, and solutions-oriented style.
4. Ability to lead and inspire a team of marketing professionals as well as serve as a mentor and model for entry-level team members.
5. A focus and attention to detail in support of the Chamber’s mission to promote regional economic growth, advance business-friendly public policies, and service members through outstanding programs, benefits and services.

Key Responsibilities:
1. Serve as the lead marketing resource for functional units across the Chamber, including Member Engagement, Membership Support Services, Programs & Events, Business Development, Leadership Councils, YPN, and 3ci; as well as the Family of affiliates, including the CEO Council for Growth, and Select Greater Philadelphia.
2. Oversee the development and adherence to brand guidelines for the Chamber and Family of affiliates, ensuring a clear, consistent and professional image.
3. Lead the development, design, production and distribution for all marketing materials, utilizing internal and external partners based on project needs.
4. Provide editing and final proofing of invitations, brochures, advertisements, scripts, newsletters, and related materials prior to distribution.
5. Serve as a lead partner for all units in developing and implementing marketing programs and advertising campaigns, identifying the need for and overseeing the execution with internal and external resources based on project requirements.                                                                6. Oversee development and distribution of member marketing materials intended to attract, retain and serve members of the Chamber and Family affiliates.
7. Assist all units with developing marketing plans and related materials that help drive their team’s goals and objectives.
8. Assist all units and colleagues with related communications materials, such as speaking points and PowerPoint Presentations for meetings, events and programs.
9. Serve as the team lead for the Chamber website and support the creation and update of Family affiliate’s websites.
10. Oversee and drive the Chamber and Family of affiliates’ social media presence, ensuring timely and consistent activity that delivers value for the organization and the various audiences served by the Chamber and its affiliates.

Supervisory Responsibilities:
While the Marketing Department consists of seven full-time positions, direct supervisory responsibilities for this role include three team members:

• Director of Graphic  Design
• Marketing Manager
• Publications & Conference Center Coordinator

In addition, this role manages an annual budget of nearly $300,000.

Minimum Requirements:
• Bachelor’s degree and five years of experience in a marketing / advertising / communications position, or at least 12 years of experience working in a marketing / communications role.
• At least two years in a supervisory role, managing people and or projects.
• Excellent communications skills – writing, editing, oral presentation.
• Ability to work independently, proactively, and under deadlines.
• Engaging, helpful personality with the ability to offer solutions and work collaboratively.
• Proficiency with Microsoft tools, including Outlook, Word, Excel, and PowerPoint; some familiarity with Publisher, and other related tools such as Adobe Photoshop desired.
• Business acumen and appreciation for associations that focus on membership needs.
• Knowledge and familiarity with the 11-county region of Greater Philadelphia desired.

Notes:
• This role does not have responsibility for earned media relations activities such as press releases, responding to press inquiries, or serving as a spokesperson.
• This role reports to the Chamber’s Senior Vice President of Regional Marketing, a position that also serves as Executive Director of Select Greater Philadelphia.

Work Conditions/Physical Demands
The Director of Marketing works in a typical office environment. On a standard work day, the majority of time is spent sitting at a desk, using the computer and speaking on the phone. However, on a regular basis, the Director of Marketing will be required to attend Chamber events or related outside meetings/events on behalf of the Chamber. These meetings/events may take place outside of regular business hours and outside of center city Philadelphia.

 

To Apply

GPCC offers its employees a dynamic, fast-paced environment with competitive salaries and excellent benefits package. Interested applicants should create a single document that includes your cover letter, resume and the names/contact information for three professional references to upload with your application. Applications that fail to fulfill this requirement will not be accepted.

Apply to: https://home2.eease.adp.com/recruit/?id=17906092

 

Education Level: Bachelor’s Degree
Filed under: Management Level by Margie DuBrow

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