Marketing and Communications Manager: Drexel University

Posted August 25th, 2015 at 2:51 pm.

Plan, manage, and direct the marketing and communication strategies, activities and initiatives including web content in support of the School of Education under the direction of the Executive Director of Special Projects, Communication, and Academic Administration. Manage all internal and external public relations and advertising efforts to enhance the reputation and understanding of the School to all related constituents and the public. Work with the Events and Recruitment Manager and technical members of the School and University to meet enrollment targets and other strategic initiatives involving the senior leadership of the School, faculty, students, alumni, and staff. Serve as liaison to the Office of University Communications in promotion of the School.

  • Bachelor’s degree, preferably in Communications, Marketing, or Business Administration
  • 5 years of experience in Marketing/Communications/Public Relations/ advertising production experience is required, preferably in a university/college.
  • Outstanding communication and organizational skills, ability to develop and implement strategic initiatives from organization goals and objectives is essential as is a creative and entrepreneurial spirit.
  • Proven proficiency with Microsoft Office; WordPress, basic web skills and design and blogging and social media platforms.
  • Knowledge of design software and higher level web development is a plus.
  • Develop and implement an internal marketing and communication strategy and plan to promote and advance the School and its programs to the president, deans, directors, alumni, faculty, students, and external constituents. Work with the Dean and senior leadership to advance messaging directly from the Dean’s office, modifying the timing and messaging appropriate to the target. Accommodate communication that requires immediate release due to the timeliness of the message. Develop appropriate creative to support the goals and objectives of the plan.
  • Write content for all marketing materials and official communications ensuring that the messaging is aligned with both the School’s vision and the University’s strategic initiative. Maintain a consistent voice and edit materials and projects that do not comply with the overall tone of the School. Identify target audiences. Develop and distribute a Style Guide that serves as a handbook for all messaging communications and throughout the School.
  • Manage all internal and external public relations efforts. Follow University standards with regard to releases, working and consulting with University Communications as appropriate. Monitor success of public relations efforts continually to determine optimum and appropriate strategy. Develop and present to management quarterly report of activities and outcomes.
  • Manage and maintain a social media presence for School, including but not limited to, SOE Live blog, Twitter, Facebook, and other major social media platforms. Continually write and curate original content for SOE Live blog and other social media marketing tools for advertising, recruitment, retention, and brand awareness purposes.
  • Maintain the School’s websites by writing content and managing and maintaining content. Recommend independent contractors as necessary and negotiate contracts.
  • Act as the primary liaison between University Communications and academic leadership and program managers/directors to assure a constant and timely flow of dynamic information between the two. Inform Executive Director and entire department of news, events, program revisions and/or introductions and direct how this information should affect communications on the website and in all other marketing efforts. Respond to and, upon approval, implement special requests from program areas.
  • Assist with student acquisition and recruitment marketing efforts as necessary, particularly as they support recruitment events. Plan and administer direct mail campaigns and email blasts. Assist with the management of and direction for the advertising agency and negotiate with contractors for goods and services as necessary.
  • Ensure that all communication materials are accurate and timely and on strategy and budget. This includes but is not limited to website, advertising, press releases, and materials produced by the advertising agency or other independent contractors.
  • Manage School of Education marketing budget. Track all expenses and ensure that requested projects align with the School’s mission and strategic goals before approving. Submit invoices in timely manner and communicate with vendors regarding payment status.

Drexel University is an Equal Opportunity/Affirmative Action employer, welcomes individuals from diverse backgrounds and perspectives, and believes that an inclusive and respectful environment enriches the University community and the educational and employment experience of its members. The University prohibits discrimination against individuals on the basis of race, color, national origin, religion, sex, sexual orientation, disability, age, status as a veteran or special disabled veteran, gender identity or expression, genetic information, pregnancy, childbirth or related medical conditions and any other prohibited characteristic. Please visit our website to view all University Policies and Workplace Postings.

Background investigations are required for all new hires as a condition of employment, after the job offer is made. Employment will be contingent upon the University’s acceptance of the results of the background investigation.

How to apply

Please apply through DrexelJobs at the link to the posting below:

http://www.drexeljobs.com/applicants/Central?quickFind=79724

Filed under: Management Level by Margie DuBrow

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