VP of Marketing: Back On My Feet

Posted June 29th, 2016 at 9:54 am.

The Organization

Back on My Feet combats homelessness through the power of running, community support and essential employment and housing resources. Operating in 11 major cities coast-to-coast, Back on My Feet recruits members (those experiencing homelessness) at homeless and residential facilities and begins with a commitment to run three days a week in the early morning. The second phase of the program, Next Steps, provides educational support, job training programs, employment partnership referrals and housing resources. Please click here to see our program in action: http://www.backonmyfeet.org/BoMFVideo

Since 2007, Back on My Feet has served more than 6,000 individuals experiencing or at risk of homelessness and engaged more than 100,000 volunteers and supporters. Our members have run a collective 500,000 miles and obtained more than 4,000 jobs and homes. Within six months of becoming a Back on My Feet Alumnus, 90% of members maintain their employment, 60% receive a wage increase and 20% achieve a promotion. Every $1 invested in Back on My Feet returns nearly $2.50 to the local community through increased economic output from employment and reduction in costs for shelter, medical services, incarceration and drug and alcohol treatment.

Through our innovative program, Back on My Feet proves that there is hope, that individuals can achieve things they never thought possible and that there are people who will support them along the way. For additional information, please visit www.backonmyfeet.org.

Our Core Values

ACCOUNTABILITY: We take personal responsibility for using our resources efficiently, always aiming to exceed our goals, and being accountable to each other, supporters, partners and our members.

INNOVATION: We challenge ourselves to create new ideas, to embrace change, and take disciplined risks to develop sustainable solutions.

COLLABORATION: We respect and value each other’s work and actively seek partners to leverage our combined strengths in making a difference in our communities.

INTEGRITY: We aspire to live to the highest standards of personal honesty and behavior; we never compromise our reputation and always act in the best interests of our members and constituents.

RESPECT: We value each other’s backgrounds and are inclusive of all diversities, abilities, and cultures.

The Position

Back on My Feet is run like a fast paced, innovative, corporate start-up. The organization’s senior leadership team all originate from corporate backgrounds and are relentlessly focused on improving the organization’s impact and constantly looking at new ways to bring more supporters to the mission. Back on My Feet is proud to have built corporate board partnerships with companies that include Accenture, Ace Cash Express, AT&T and Marriott. While this position is nonprofit focused, we encourage individuals from a variety of backgrounds to apply.

The VP of Marketing will report to the Chief Executive Officer (CEO) and ideally will be based out of either Philadelphia, PA or New York City, NY. This position will be primarily responsible for developing and implementing an integrated organizational marketing plan to include brand management, media and public relations and communications. The VP of Marketing will play a key role in bringing new supporters to Back on My Feet’s mission.

Essential Functions:

  • Raise the visibility of the organization through measurable increases in e-subscribers, web visitors and social media followers
  • Manage organizational branding to include updating brand guidelines, monitoring organizational adherence to brand standards and training staff on brand messaging. Recommend and lead any required brand changes
  • Lead all media and public relations efforts to include management and maximization of agency relationships, coordination with local chapters on select opportunities and development of press releases and talking points
  • As required, serve as a spokesperson for the organization in the absence of the CEO
  • Review and develop consistent sponsorship packages across markets
  • Develop standards and best practices for Annual Galas including review of run of show, honorees, speakers etc.
  • Work collaboratively with Chapters prior to Bashes to ensure event policies/standards are followed
  • Direct strategy and content for website and all digital communications including social media across the organization
  • Manage production of all communication materials for the national office to include Annual Report, national e-communications, standard sponsorship packages and marketing and fundraising collateral
  • Support CEO and work collaboratively with national team on marketing components of corporate partnerships including relationship management of new national partners
  • Develop and implement new targeted marketing campaigns
  • Increase donor awareness and philanthropic support through cause-driven marketing
  • Work in collaboration with VP of Development to implement strategic individual giving campaigns and annual appeals and to maximize FundRacing opportunities
  • Develop communication strategies that will broaden programmatic reach and deepen impact
  • Manage Director of Communications at headquarters and contracted graphic designer
  • Manage the development of comprehensive training plan for all new marketing staff
  • Oversee marketing efforts of local staff to ensure consistency in marketing approach

Qualifications & Experience

  • Bachelor’s degree required, Master’s degree preferred
  • 7-15 years of successful experience in all areas of marketing and communications. Some experience in corporate marketing preferred and individuals seeking a career shift from corporate positions are encouraged to apply
  • Proven management experience and demonstrated leadership skills
  • Ability to communicate effectively with diverse populations
  • Excellent written and verbal communication skills, including strong public presentation skills
  • Proficiency with all Microsoft Office Software (Outlook, PowerPoint, Excel, Word)
  • Proficiency with InDesign preferred

Personal Characteristics

  • High energy, results oriented individual
  • Unequivocal passion for the organization, mission and the members we serve
  • Comfortable with a flexible i.e. not 9-5pm working schedule
  • Desire to attend night and weekend program events as required
  • A proactive, assertive and hands-on individual who is self-motivated and requires limited direction
  • Strong interpersonal skills and ability to adapt quickly to a fast paced, changing environment
  • Team-oriented and willing to contribute to overarching team/chapter goals
  • Unquestionable integrity and highest ethical standards
  • Personal experience with running or other related fitness activity preferred
Filed under: Executive Level by Margie DuBrow

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