Communications Manager: Congreso de Latinos Unidos, Inc.

Posted March 16th, 2017 at 3:08 pm.

Position Summary

The Communications Manager is responsible for the oversight and execution of Congreso’s public relations, marketing and communications, and collateral events including annual Gala and Golf Outing. The Communications Manager will guide public perception of Congreso’s programs and is responsible for maintaining a high level of excellence in articulating Congreso’s programming and mission as a whole. The position will work in partnership with the Director of Development and be assisted by support staff.

ESSENTIAL FUNCTIONS

  • Develop and implement an effective annual marketing plan and budget in accordance with organizational priorities. Measure and report outcomes of marketing efforts.
  • Work in partnership with the Director of Development in maximizing resources, leveraging partnerships and facilitating communications and events.
  • Report to and collaborate with the Development Team and Fundraising Committee of the Board of Directors as needed.
  • Plan, write and edit written materials for external communication, including, annual appeal, marketing materials, newsletters, web content, press releases, social media; etc.
  • Manage public relations for the Congreso and provide regular communication to internal constituencies, stakeholders, community partners and citywide collaborators;
  • Execute events for Congreso and Congreso Stakeholders in collaboration with Congreso staff and Development team.
  • Produce and edit the Annual Report;
  • Foster positive relationships with print and visual media representatives and serve as the principal contact point for them;
  • Update communications and marketing collateral and ensure marketing materials maintain consistent branding and style across all platforms
  • Developing presentations and event talking points for the Executive Director and other senior staff members
  • Ensure ongoing Congreso presence in media and to external constituents.
  • Represent Congreso at important external fundraising and community events, interacting with shared donors who participate in them.
  • Create editorial narratives for larger communications projects, in partnership with the Director of Development, President and staff.
  • Supervise support staff as assigned; conduct professional development and evaluation assessments

Knowledge, Skills, and Abilities

All Staff Competencies

  • Basic understanding of Congreso’s mission, vision, values, programs and services, and business plan.
  • Knowledge and understanding, or demonstrate a willingness to obtain, of the targeted community needs and demographics.
  • Ability to effectively use standard office equipment.
  • Possess strong interpersonal skills as demonstrated by compassionate, courteous, cordial, cooperative, and professional interaction with diverse groups of co-workers, external business partners, and the community.
  • Ability to operate a computer and use a variety of common software programs including Microsoft Office, spreadsheets, and customized databases.
  • Adhere to all Congreso and departmental policies and procedures.
  • Attend all Congreso in-services as required.
  • Strong written and verbal communication skills and effectively communicate with individuals and groups.

External Affairs Staff Competencies

  • Fully bilingual in Spanish and English, both written and oral
  • Demonstrated ability in written, oral and persuasive communication.
  • Technical Requirements:
    • Copy writing and editing experience
    • Experience with email marketing platforms, CMS platforms, and Adobe Creative Suite, especially InDesign and Photoshop, is preferred.
    • Proficiency with MS Office is required
    • Proficiency in Instagram, Twitter, Facebook and other social media platforms
  • Ability to develop relationships and/or network and tailor messages with community members, other non-profits, employers, government, etc.
  • Strong interpersonal skills with proven expertise in working effectively and collaboratively with a diverse range of constituents: donors, funders, partners, staff, board, and community residents.
  • Event planning experience required.
  • Ability to manage multiple projects simultaneously
  • Excellent interpersonal skills with demonstrated ability to communicate with opinion leaders, executive staff and constituents.

Experience, Education, and Licensure

Minimum Experience: Three+ years of marketing and communications experience. Familiarity with social services resources and the Latino community preferred. Strong writing skills are a must. In addition:

  • Fully bilingual in Spanish and English, both written and oral
  • Demonstrated ability in written, oral and persuasive communication.
  • Technical Requirements:
    • Copy writing and editing experience
    • Experience with email marketing platforms, CMS platforms, and Adobe Creative Suite, especially InDesign and Photoshop, is preferred.
    • Proficiency with MS Office is required
    • Proficiency in Instagram, Twitter, Facebook and other social media platforms
  • Ability to develop relationships and/or network and tailor messages with community members, other non-profits, employers, government, etc.
  • Strong interpersonal skills with proven expertise in working effectively and collaboratively with a diverse range of constituents: donors, funders, partners, staff, board, and community residents.
  • Event planning experience required.
  • Ability to manage multiple projects simultaneously
  • Excellent interpersonal skills with demonstrated ability to communicate with opinion leaders, executive staff and constituents.

Minimum Education: BA/BS degree from an accredited college or university with a concentration in communications, English, social work, or other related field of study. MA/MS degree preferred, but not required.

Work Environment

The work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  1. The noise level in the work environment is usually moderate.
  2. Although work is primarily indoors, you may be required to travel outside to client and community locations.
  3. Position may require occasional trips to attend conferences, seminars, and meetings.
  4. Certain visits or work related appointments will be scheduled outside of traditional work hours as necessary

About Congreso

Congreso is a multi-service nonprofit organization whose mission is to strengthen Latino communities through social, economic, education, and health services; leadership development and advocacy. Founded in Philadelphia in 1977, Congreso has grown into a national thought leader on nonprofit performance management with an expert focus on the Latino community. Congreso is anchored by its innovative Primary Client Model (PCM™), and provides direct services to residents of the Philadelphia region while providing consult to other nonprofits and government systems nationally.

EEOC

Congreso is an Equal Opportunity Employer. Congreso is strongly committed to providing equal employment opportunity for all employees and all applicants for employment. All employment decisions at Congreso are made without regard to race, ethnicity, religion, color, gender, gender identity, sexual orientation, national origin, ancestry, disability or military/veteran status, or any other protected class as set forth under applicable State, Local and Federal Civil Rights Laws.

Filed under: Management Level by Margie DuBrow

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