Assistant Director of Marketing: Franklin Institute

Posted May 8th, 2018 at 12:25 pm.


  • In collaboration with the VP and with the support of other members of the team, develop integrated marketing strategy/plans to meet and exceed revenues/attendance goals, and oversee execution, for all TFI exhibits, programs and initiatives.
  • Manage communications agency partners
  • Manage creative development of all marketing materials with in-house design team, ensuring a consistent brand image across all mediums
  • Work closely with exhibit partners in the marketing of travelling exhibitions.
  • Oversee paid digital planning and execution, and analytics reporting
  • Develop strategies for improving programs and increasing revenues.
  • Optimize and manage marketing database
  • Analyze visitor data to maximize effectiveness of marketing programs
  • Develop mutually-beneficial relationships with other cultural institutions and organizations, including VisitPhilly, PCVB, and the Cultural Alliance
  • Staff marketing events as needed and other duties as assigned


A Bachelor’s degree in Marketing or related field is required. A minimum of seven years of marketing experience in a supervisory capacity. Experience in the cultural arts, themed entertainment, sports, or attractions preferred. Has demonstrated ability in strategic analysis and planning. Excellent written and oral communication skills. Excellent relationship skills and ability to interact with a variety of audiences. Detail oriented with strong organizational and prioritization skills. Database management and analysis experience is a must. Proficiency in Microsoft Office and CRM platforms with experience with all media platforms preferred.

Full-Time, 37.5 hours per week

To Apply

We offer competitive salary and benefits. Send resume with salary requirements to: THE FRANKLIN INSTITUTE, Human Resources Department, 222 N. 20th St., Phila, PA  19103, email: or fax 215-448-1121.  EOE.

Filed under: Management Level by Margie DuBrow

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