POSITION AND RESPONSIBILITIES
The position of Group Sales & Community Access Manager is charged with increasing audience attendance at the full range of McCarter programming by initiating and cultivating relationships with new and returning group audiences. Success will be measured by the achievement of an annual revenue goal for group sales and student matinee income, as well as by meeting established benchmarks as project lead for McCarter’s Stage Door Access program, which provides free or low-priced tickets to the regional community thru engaging and stewarding McCarter’s relationship with a roster of social-service organizations, schools, charities and other partners.
The ideal candidate will be a “connector” who embodies an enthusiasm for theatre and live performing arts. They will be motivated both by the thrill of a sold-out performance that achieves sales benchmarks, and by a genuine desire to make attending the arts economically accessible for all.
This position will collaborate with all members of the Marketing, Communications & Ticketing department, working closely with the Sales Concierge to identify prospects and solicit sales. If you’re ready to make an impact by building audience relationships, expanding access to the arts, and increasing attendance at our performances, join us to connect communities with McCarter’s inspiring programming alongside a passionate and dedicated team!
Essential Functions & Duties:
- As its primary function, this role leads group sales strategy and outreach to meet established sales/revenue goals for the season; targets existing buyers and identifies new prospects; and works with the Box Office to ensure group orders are fulfilled and paid on schedule.
- Builds relationships with communities, organizations and businesses to promote specific events and McCarter as an institution.
- Leads the promotion and sales efforts for McCarter’s student matinee program, including coordinating direct mail and email campaigns with the Marketing team, and making direct outreach to schools and community groups.
- Works with director of marketing & audience strategy and the marketing team to identify target audiences for specific events and programs and makes direct outreach to identified communities, organizations or individuals.
- As the project lead for the development and implementation of the Stage Door Access Program, actively seeks and cultivates a roster of social-service organizations, schools and charities as program partners – stewarding program relationships, managing inventory allocations, processing ticket requests, tracking program data and preparing reports on program usage and impact.
- Works closely with McCarter’s front of house manager and Box Office team to share information regarding Audio Described, ASL interpreted, Open Captioned and Relaxed Performances through outreach to groups and organizations that serve individuals and communities for whom these programs might remove a barrier to participation.
- Represents McCarter at external events to increase visibility and awareness of the institution within the community. Collaborates with the communications director to identify opportunities and plays a lead role in planning, executing and personally staffing McCarter booths at community events.
- Prioritize safe working practices while embodying McCarter’s safety and community expectations policies to maintain a secure environment for all staff, patrons, and guest artists.
- Engage in the ongoing work of fostering an equitable and inclusive environment at McCarter. Actively seek ways to improve work practices to ensure greater accessibility, representation, and belonging for all, while upholding and exhibiting our stated values of ‘justice and joy, beauty and belonging.’