The Communications Manager’s primary responsibilities include managing the Organization’s social media platforms, email marketing, and website to promote productions, classes, and events. The Employee will report directly to the Executive Director and will work closely with them and the Operations Manager and Director of Education and Programs on messaging guidance.
Responsibilities
Weekly:
- Design, manage, and implement social media postings for Facebook, Instagram, Twitter, and LinkedIn.
- Manage and design email marketing campaigns, including list management.
- Update the Organization’s website as needed.
Monthly/Quarterly:
- Utilize a planning spreadsheet for advanced planning of upcoming events and programs.
- Track metrics for success across platforms
- Meet periodically with the Admin and Education Teams for strategy discussions and tie social media efforts to upcoming events/fundraising.
- Coordinate with partners, staff and interns to gather required event details, information, photos, and testimonials for social media posts.
- Plan, design, and distribute the monthly organizational email newsletter.
- Design collateral (digital and/or print) for upcoming events.
- Design and layout programs for productions, collaborating with the Resident Producer and Education department as needed.
- Design and distribute email signature graphics based on active campaigns.
- Post event information to event listing websites.
- Design print and digital ads.
- Place social media advertisements.