With guidance from the Associate Director of Marketing, this position will support Curtis’s digital marketing strategies, driving brand awareness, and optimizing online presence to achieve our business objectives. As part of a centralized marketing department, the role will also lead cross-department and internal projects to help support content generation and essential marketing functions for the school.
Key Areas of Work:
Digital Marketing
- Assists with the day-to-day management of key digital marketing channels—website, email, and social media.
- Facilitates proactive updates and optimization of website content.
- Creates content for social media channels to engage audiences, align with branding, and effectively meet strategic goals.
- Executes email marketing initiatives to support Performance, Development, Enrollment, Alumni, and Tour audiences.
- Writes interesting, creative, short form copy that connects and creates impact on a variety of channels, in line with institutional style.
- Leverages photography and multimedia assets to create exciting social media content.
- Coordinates with student workers to generate dynamic social media content.
- Manages the design production and content calendar for Curtis’s new digital signage system.
- Stays ahead of digital marketing trends and bring forward new and engaging ideas.
- Centralized Marketing:
- Builds and maintains relationships with stakeholders across the school, ensuring open communication as well as productive and collaborative initiatives.
- Plans, organizes, and facilitates marketing related photoshoots (portrait, rehearsal, and staged sessions) to maintain a dynamic creative catalog.
- Supports marketing colleagues with high-priority projects including mass mailings, season launch/subscription fulfillment, and performance updates.
- Participates in event-related duties such as tabling, greeting audience members and other event support as needed.
- Identifies opportunities to better engage prospective students, audiences, donors, alumni, and touring partners in collaboration with musician lifecycle, artistic production, archives, touring, and artist management teams.
- Works with the whole marketing team to develop marketing objectives which support departmental goals, campaign priorities, and schoolwide performances and activities.
- Works closely with members of the marketing team, including student workers, to foster a collaborative and high-performing work environment.
- Performs other duties as assigned.
Preferred Experience and Qualifications:
Curtis welcomes applications from people with a wide variety of experience and backgrounds, who are eager to work hard, learn, and contribute. Read more