The Greater Philadelphia Cultural Alliance is dedicated to leading, strengthening and amplifying the voices of Greater Philadelphia’s cultural community. Founded in 1972, we are recognized as one of the nation’s best-known and most effective arts service organizations. We operate in five counties surrounding Philadelphia, and also serve southern New Jersey and Northern Delaware as part of our metropolitan region. We have over 450 nonprofit and for-profit members, but the Alliance serves the entire cultural sector – over 1,500 performing arts, visual arts, history, science, horticulture, arts education, community art centers and other cultural organizations.
We are currently searching for a Director of Strategic Communications to join our team.
Position Overview
The Director of Strategic Communications is responsible for developing and executing the Cultural Alliance’s communications initiatives and overseeing marketing strategies. The Director of Strategic Communications will work under the direction of the Executive Vice President to deliver compelling and consistent messages across all of the Cultural Alliance’s external and internal communications channels. The Director of Strategic Communications will also work with the Membership Associate to execute marketing initiatives and meet earned revenue goals.
Primary Role & Responsibilities
- Plan, create and implement the organization’s internal and external communications strategy across all communications platforms, including timely communications utilizing the Cultural Alliance website, emails, social media and other communications tools
- Develop compelling narratives to support the Cultural Alliance’s goals and ensure their consistent delivery throughout all internal and external communications
- Coordinate consistent branding and messaging across all communications outlets, including published and digital platforms, including the rollout of a new brand identity that aligns with the Cultural Alliance’s recently adopted strategic plan
- Support the Cultural Alliance’s strategic development initiatives through the development of collateral materials, the annual report, and membership engagement materials.
- Serve as the primary point of contact for the Cultural Alliance’s public relations consultants to shape external communications and to coordinate media opportunities
- Support the Cultural Alliance’s research and advocacy initiatives through the development of reports, presentations and other materials
- Create content and maintain the organization’s digital platforms, including the website, the CultureWire newsletter, social media and other forms of communications
- Oversee assessment and transition of Cultural Alliance website
- Develop and oversee strategies to engage advertising partners on the Cultural Alliance’s various communications channels to meet earned revenue goals, working with the Membership Associate on sales and fulfillment
- Manage the Cultural Alliance’s Google Ad Grant and Adwords accounts
- Produce graphics for various communications, when appropriate
- Manage contractors as needed, including graphic designers, photographers, videographers, etc.
- Other duties as assigned