Reporting to the Director of Marketing & Brand Engagement, the Brand Engagement Manager serves several key roles in the Barnes’s growing Marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting. Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes’s brand reputation and relevance in art and education while communicating its programming to diverse audiences. Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel’s features. Manager is a key cross-functional content liaison for the Barnes’s internal constituents, including but not limited to: Advancement, Membership, Community Engagement and Public Programs, Education, Conservation, Library and Archives, Design and Editorial, Curatorial, Visitor Services, and the Barnes Shop. Manager plays a leadership role in the Barnes’ Brand Content Team, including leading regular meetings and reporting to senior and executive teams.
Education/Training/Experience:
- Bachelor’s degree in communications, marketing, or related field with 4+ years’ experience in Social Media management, preferably within a cultural institution, educational institution, or nonprofit organization.
- Deep knowledge of major and emerging social media channels and trends, with experience using scheduling tools and analytics platforms.
- Demonstrated superior writing skills; a background or interest in art history and/or experience with writing for art/lifestyle/cultural/entertainment industries is preferred.
- Deep digital and media fluency, with strong understanding of the impacts of video and content creation, the role of influencers, and the dynamics of brand reputation and community management.
- Skilled creator and producer of social content with a passion for digital storytelling; able to take high-level concepts and break them down into tangible, executable, scalable content that can be digested by diverse audiences for a variety of institutional purposes (strong examples of previous brand content creation required).
- A true fan of the Barnes with the desire to unite and inspire current and new audiences through innovative, relevant, and meaningful content.
- Entrepreneurial, accountable, results-driven, energetic, dedicated, diplomatic, and able to maintain a sense of humor and grace under pressure.
- Self-motivated and goal-driven; ability to proactively meet deadlines and guide projects from ideation to completion.
- Enthusiastic collaborator; skilled at cross-departmental consensus-building and project management.
- Ability to work occasional evenings and weekends as necessary
Physical Demand Analysis:
Physical Requirements: Lifting up to 10 lbs. 80% of day sitting required.
Visual Requirements: Extensive computer use.
Hearing Requirements: Phone use
Working Conditions: Position operates in an environment that is generally free of noise, dust, temperature extremes or other hazards. Availability for some weekends and evening events is required.