General Description:
The Senior Associate is responsible for supporting PYN’s programs and initiatives through various communications channels and leading the organizations communications strategy.
Essential Functions:
• Procure content for, produce, and distribute youth and select stakeholder outreach communications
• Maintain and develop content for PYN’s websites to promote programs and efforts
• Ensure timely posting of news, publications, and other content on PYN’s websites to keep audiences informed
• Lead social media efforts for the organization to promote PYN and its programs, including Facebook, Twitter, LinkedIn and Instagram
• Provide relevant updates for external communications efforts, as well as for internal use by PYN departments
• Writing and editing – Press releases, grant proposals, blurbs for websites, research summaries, letters to funders and elected officials, and other publications
• promoting PYN’s programs and efforts
• Quality control – Reviewing and proofreading materials, presentations and online information about PYN’s programs and efforts
• Lead the efforts to produce PYN publications
• Lead efforts to create materials for outreach including swag, collateral, web content and recruitment materials
• Lead material development, including creating, editing, coordinating with graphic designer, and publication
• Coordinate communications and outreach requests, including developing timelines, drafting content, procuring printing, and acting as the liaison between PYN staff and the Communications and Marketing department
• Work with content owners to ensure websites are up to date on an ongoing basis
• Develop and propose strategies for positioning PYN across a variety of social media outlets and platforms to increase reach and engagement
• Media tracking – Maintain a record of media hits and produce reports on a quarterly basis or as needed
• Represent the department on internal and external committees as well as at meetings and events
• General support – Includes distributing publications, coordinating mailings, maintaining mailing lists, collecting data for reports, scheduling and setting up for meetings, researching costs and solicit bids from vendors and service providers.
• Work with relevant PYN staff to identify and maintain a current list of youth, employer, and provider spokespersons to speak on behalf of PYN programs and efforts
• Work with the Director and senior leadership to develop and implement the organizational communications’ strategy
• Other duties as assigned
Education, Experience & Skills Required:
• Bachelor’s degree required
• Minimum three years professional experience in communications
• Excellent oral and written communication skills, including visual presentation of information and high-level command of grammar, spelling and word usage
• In-depth understanding of communication strategies, especially relating to social media (Twitter, Facebook, LinkedIn and Instagram)
• Ability to work effectively under pressure and handle multiple simultaneous tasks and demands
• High level proficiency in Microsoft Word, Excel, PowerPoint and Outlook is required • Proficiency in professional design software preferred (especially InDesign, Photoshop, and Illustrator)
• Extremely well-organized, with attention to accuracy and detail
• Ability to understand and interpret program and financial data and make basic statistical calculations
• Interest in workforce development, youth development, and/or urban education issues
• Demonstrated success managing tasks with minimal supervision
• Successful completion of background checks (PA State Criminal, PA Department of Public Welfare Child Abuse, U.S. Department of Justice National Sex Offender Registry, and F.B.I. fingerprinting)
Interested candidates should email a cover letter and resume to jobopps@pyninc.org and please indicate Senior Associate Communications and Marketing in the subject line.