POSITION OVERVIEW
The Director of Communications oversees the design and implementation of communications, marketing, outreach, social media, website, and Customer Relationship Management (CRM) strategies and tools. This includes coordinating with colleagues and external partners to develop the annual communications calendar and utilizing various tools to achieve the following: create general communications, attract participants to World Affairs programs for youth and adults; grow the World Affairs brand and position across the region; increase membership; media relations; and partner closely with the Development team. This position will oversee key external vendor relationships for public relations, website, branding, and CRM (Salesforce) and will work with regional partners on collaborative messaging. This role works closely with the President & CEO and the leadership team to ensure that organization-wide goals are defined and met. This position reports to the Senior Vice President of Programs. Direct reports of this position include the Digital Content Manager.
PRIMARY DUTIES & RESPONSIBILITIES
Communications Planning, Management, and Implementation
- Through a collaborative approach, develops and implements an annual communications and marketing calendar.
- Serves as the curator and steward on external communications including drafting content and reviewing copywriting done by others to ensure a consistent organizational voice utilizing key messaging.
- Strategizes and actions key communications pieces including but not limited to: annual report, newsletters, event descriptions, fundraising appeals, remarks for staff speaking engagements, standard presentations, flyers, marketing tools, and letters written on behalf of the organization.
- Leads story-finding initiatives to identify impactful experiences that can be utilized to advance World Affairs.
- Maintains key messaging, including visual (photos and video) and written forms, for consistent use across the organization.
- Leads website oversight and strategy, including content of all types and maintaining the digital “press room” and media relations webpage, in partnership with staff and an external vendor.
- Manages design, procurement, inventory, and distribution of marketing tools such as tablecloths, flags, pop-up banners, giveaways, small, branded gifts, and related items.
- Manages the budget for all communications, marketing, and related vendor contracts.
- Collaborates closely with external partners and organizations on aligned communications for joint projects.
- Manages vendor selection and relationships such as, but not limited to: public relations, branding, website, giveaway items, printing service providers, photography, videography, and customer relationship management (CRM)